Proof
The client ledger
Every client engagement we have permission to publish, in full. Baseline measurement, every intervention with its date, and results reported with 95% confidence intervals. Updated on the first working day of each month.
Last updated 31 July 2026
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Share of voice is the proportion of sampled AI answers, for a defined prompt set, in which the brand is mentioned. It is not a ranking and it is not traffic.
The interval after each figure is a 95% Wilson confidence interval. A reading of 12.4% ±1.3 means the true value is very likely between 11.1% and 13.7%. If two readings' intervals overlap, we have not demonstrated a change.
Verdict states plainly whether movement is distinguishable from noise. "No change detected" appears often. That's the point.
Interventions are dated so you can assess the relationship yourself. We describe them as preceding a change, not causing one, unless we have grounds for the stronger claim.
Entry template
Duplicate this block per client. Every number below is EXAMPLE, UNCONFIRMED and must be replaced or deleted.
EXAMPLE, CLIENT NAME, EXAMPLE, SECTOR, EXAMPLE, MARKET
Engagement: EXAMPLE, TIER · Started: EXAMPLE, DATE · Prompt set: EXAMPLE, N PROMPTS prompts · Sampling: ~EXAMPLE, N RUNS runs per prompt per cycle
| Cycle | Date | ChatGPT | AI Overviews | AI Mode | Verdict |
|---|---|---|---|---|---|
| Baseline | EXAMPLE, 2026-08-04 | EXAMPLE, 4.1% ±1.1 | EXAMPLE, 9.8% ±1.6 | EXAMPLE, 6.2% ±1.3 | , |
| 1 | EXAMPLE, 2026-09-01 | EXAMPLE, 4.6% ±1.2 | EXAMPLE, 11.9% ±1.7 | EXAMPLE, 6.0% ±1.3 | EXAMPLE, AI Overviews up, statistically distinguishable. ChatGPT and AI Mode: no change detected |
Interventions this cycle
| Date | Intervention | Detail |
|---|---|---|
| EXAMPLE, 2026-08-06 | Crawler access corrected | GPTBot and ClaudeBot were disallowed in robots.txt |
| EXAMPLE, 2026-08-14 | Schema implementation | Organization, Service, FAQPage across 9 commercial pages |
Notes: ANYTHING AFFECTING INTERPRETATION, NOT YET WRITTEN
Supplementary panel (quarterly): Gemini, Claude, Perplexity, Copilot, FIGURES WITH INTERVALS, NOT YET MEASURED
Current entries
Stitch-Ai.com is your first entry. It's mid-programme, so publish the baseline and completed cycles only, don't project.
Stitch-Ai.com, SECTOR, UNCONFIRMED, MARKET, UNCONFIRMED
Engagement: TIER, UNCONFIRMED · Started: START DATE, UNCONFIRMED · Status: N CYCLES COMPLETED, UNCONFIRMED cycles completed
Populate from actual measurement. Do not publish until you have a genuine baseline plus at least one completed cycle, a baseline alone gives a reader nothing to assess and invites them to wait rather than enquire.
Aggregate, across all published engagements
Publish once you have three or more clients with two or more cycles each. Before that the sample is too small to mean anything, and saying so is better than implying otherwise.
| Measure | Value |
|---|---|
| Engagements published | N, NOT YET AVAILABLE |
| Measurement cycles completed | N, NOT YET AVAILABLE |
| Interventions logged | N, NOT YET AVAILABLE |
| Interventions preceding a statistically distinguishable improvement | N, NOT YET AVAILABLE |
| Interventions with no change detected | N, NOT YET AVAILABLE |
| Interventions preceding a decline | N, NOT YET AVAILABLE |
That last row exists because it will happen, and a ledger that never records one isn't being kept honestly.