Advertising and targeting
How Do You Film Your Own YouTube Ad?
You can film a perfectly good YouTube advert on an iPhone or a camera, in natural or studio light, as long as you feature your product early, explain the benefits clearly if it's a service, and put a real person from the business in front of the camera.
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What does this video cover?
- 01YouTube advertising is a great way to promote a business online to a wider audience for very little cost.
- 02Feature your product as soon as possible in the advert, so the audience knows exactly what's being advertised.
- 03Services are harder to visualise than products, so talk about the benefits and the problems the service solves for customers.
- 04Featuring yourself or someone from the business, on camera or as a voiceover, helps customers become familiar with the people behind it.
- 05At s.media, both iPhones and cameras, and both natural light and studio lighting, have all been used to create a stunning advert, so expensive equipment isn't a requirement.
Full transcript
I'm Flo, from s.media, and I want to talk about how to film your YouTube adverts.
Before getting into that, it's worth talking about YouTube advertising in general, it's a great way to promote your business online to a wider audience, advertising your products and services for very little cost. My first tip is to feature your product as soon as possible in your advert, so your audience knows exactly what you're advertising. Services are slightly harder to visualise, which is why you need to talk about the benefits and the problems it can solve for your customers. It's also worth featuring yourself, or somebody from your business, in the advert, whether as video or a voiceover, so customers become familiar with the people behind the business. As for equipment, at s.media both iPhones and cameras have been used, along with both natural light and studio lighting, and all of it works wonderfully to create a stunning advert.
Where does this fit?
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