Question.Marketing

Advertising and targeting

Is Your PPC Agency Any Good? The Questions to Ask Them (Archive, 2021)

If you are spending thousands a month on paid media and you cannot say what your agency actually does for its fee, or how much of your budget reaches the ads, you should get a second opinion on the account.

Last updated 31 August 2026

Running time 2:46

What does this video cover?

  • 01I have got 20 years of experience working on paid media accounts, and I am fed up of hearing clients say they do not know what their agencies do for that fee every month.
  • 02There has been a complete lack of transparency in the agency world, and it has to change.
  • 03Many businesses talk about their agencies making the fees up as they go along, never really telling them the truth about what is going on.
  • 04PPC agencies often start with great intentions, but after a few months you are left wondering what they are doing for a big monthly fee, communication gets poor and the relationship breaks down.
  • 05Do you even know how much of your media budget is actually getting spent on ads?
  • 06My team has never audited an ads account without finding savings on behalf of that client.
  • 07Worst case from an audit, you get a report back that gives your internal teams some ideas to work on, or tells you your current agency is doing a fantastic job.
  • 08We can guarantee to save you 20 percent of your media budget in month one.

Full transcript

Are you spending thousands a month and not sure what you are getting?

If you are spending thousands and thousands of pounds a month on paid media, this video is for you. I have got 20 years of experience working on paid media accounts, and frankly I am fed up of hearing clients say they do not know what their agencies do for that fee every month. If I said I could save you 20 percent of your media spend every month, would that be interesting?

The agency world is changing. It has to. There has been a complete lack of transparency, so I am going to tell you the truth about what lots of agencies are doing. Many businesses talk about their agencies making the fees up as they go along. It is all proper cloak and dagger stuff, and never really telling you the truth about what is going on.

What usually goes wrong with a PPC agency relationship?

It normally starts well and then quietly stops working. PPC agencies often start with great intentions, but after a few months you are left wondering what they are doing and why they are taking a great big fee every month. It feels like they do very little and they charge a lot. Communication is poor, and eventually that relationship breaks down.

Do you even know how much of your media budget is getting spent on ads? If you are going to let somebody spend thousands of your media budget every month, they had better be at the top of their game, with a wealth of experience gained over many years.

What does an audit actually find?

Savings, every single time so far. My team has never audited an ads account without finding savings on behalf of that client. We have also been able to suggest new ways of working on Google and Facebook ads.

It might be that you just want a second opinion on your ads account and the way it is being run. Book a call with me and my team today, click the link below. What have you got to lose? We can provide you with some real value and get the ball rolling in terms of what we can do for you.

What is the worst that can happen?

The worst case is that you come away with ideas that save your business money. Just from that initial call you will get some great ideas. If you decide to take things further and book one of our paid media audits, we will be able to show you things your current agency will not.

Maybe you will get the report back and find out that your current agency is doing a fantastic job. At worst, you will get a report back that will give your internal teams some fantastic ideas for them to work on. The bottom line is that we can guarantee to save you 20 percent of your media budget in month one, straight away. If you carry on using these systems, you are going to save yourself thousands of pounds month on month on month. Book a call with me now and save your business thousands. Click the link below. I guarantee you will not regret it.

Where next?

The library holds every video we have published. The AEO pages explain the method behind them, what it costs and what the evidence actually supports.