Module 3 - Optimisation Score Notifications

How do you handle Google Ads optimisation score notifications?

Inside your campaigns tab, on a fairly new account that's only been running ads for a couple of days, you'll occasionally see an optimisation score, for example 75 percent. Clicking through shows you the suggested improvements Google wants to make to your campaign. Most of these are designed to get you to spend more money, but it's still a genuinely good idea to keep the score as high as you reasonably can.

Going through the suggestions on one account, it recommended adding assets to a responsive display ad, but I already had enough ads and images in there, so I dismissed it. Dismissing gives you a choice of reason: not relevant, complicated or unclear, I'll do it later, I don't want to spend more, I don't think this will improve my performance, or already done outside of recommendations. The aim of keeping the score up is that it helps your ads serve more often, but a lot of the time the suggestions are just to add more keywords or assets, which may be genuinely useful if you've only got a couple of headlines or images, but often isn't. Dismissing suggestions that don't apply can take your score straight back up, in this case from 75 percent back to 100 percent, and it's worth browsing through dismissed recommendations occasionally too, since Google will keep suggesting more, including things like monitoring performance in the mobile app or downloading the Google Ads app, which I don't personally use since I manage everything on a desktop. You won't always get the score to 100, but the higher you can get it, the more smoothly your ads will run.