The YouTube Ads course
Module 7 - Connecting your YouTube channel to your ad account
Link a YouTube channel to a Google Ads account through settings and billing, account, linked accounts, YouTube, add channel, then either confirm you own the channel or send an authorisation request to the email address of the person who does.
Last updated 31 August 2026
Running time 1:52Watch it
What does this video cover?
- 01The link lives under the cog at the top of Google Ads, in settings and billing.
- 02Choose account, then linked accounts, then scroll down to YouTube and hit details.
- 03Click add channel and either search for the channel by name or paste the channel URL.
- 04If your email address is attributed to the channel, click I own this channel. If not, choose someone else owns this channel.
- 05Choosing someone else owns this channel asks you for the channel owner's email address and sends them a request to authorise the link.
Full transcript
Now I am going to talk you through how you would connect your Google Ads account with your YouTube channel. I have created a dummy account here just to show you this.
When you log into your ads account you are going to see this page. Hit the cog at the top where it says settings and billing, and give it a second to load. Then select the account option and go to linked accounts. You are given lots of different options for different apps you can connect, so scroll down until you see YouTube and then hit details. Here you click add channel, and you can simply search for a YouTube channel by name, or copy and paste the URL from your channel, which is what I am going to do right now.
So paste that in here, and you can see it has recognised the channel. Wow, we have got over 5,000 subscribers, that is amazing. Then you tick either I own this channel or someone else's channel. In this case my email address is not attributed to the channel itself, so I do not own this account, and I would say someone else owns this channel. If you do own it, you literally click I own this channel and then you would go to YouTube.
In my case I am going to complete filling this out with someone else owns this channel. It then asks you to enter the email address of the channel owner, which I would do using Simon's email address, and then send the request. At that point he would authorise me to link the account. It is really as simple as that. If you get any trouble shooting any of it, just let us know.
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