Search, SEO and ranking
Ranking a Product Review at the Top of YouTube | The Protein Works
This is a genuine customer review of The Protein Works, recommending the shakes as meal replacements and pointing out that the brand's social media is aimed at a much younger audience than the people who may actually be buying.
Last updated 31 August 2026
Running time 4:03Watch it
What does this video cover?
- 01I have been using The Protein Works shakes for the last six to nine months during lockdown and have lost over two stone.
- 02I did it through diet rather than exercise, using three or four shakes as meal replacements across a week rather than every day.
- 03The extra protein reduced my hunger, which is what helped the weight come off.
- 04My one issue with the brand is that their Facebook and Instagram are very heavily aimed at young, very fit people, and I am coming up on 50.
- 05As somebody who runs a lot of ads online for businesses, my tip is that The Protein Works are incredibly good at remarketing, so offers follow you after you have been on the site.
- 06Even the vegan version, mixed with milk in their shaker, tastes like a proper milkshake.
Full transcript
Why am I recommending The Protein Works?
I want to recommend the brand because the products have worked for me. Those of you who have found this video may well have searched for The Protein Works, and I am making this video because I would like to tell you how fantastic it is.
It is a product I have been using for the last six to nine months while in lockdown. I have been using the shakes to lose weight and I have actually lost over two stone now. Not just through using these protein products, but I have literally had to do very, very little exercise. I have done it all through diet and by incorporating these protein rich shakes into my routine.
I am not talking about all the time. I have used three or four as meal replacements throughout a week, so not even every day. It upped the amount of protein in my diet, reduced the hunger, and therefore helped me lose weight throughout the period. So I thought I would make a little video saying that if you are looking to lose some weight and looking to have a more balanced and better lifestyle, definitely give The Protein Works a try.
What is my one criticism of the brand?
My only issue is that their social media clearly seems to be aimed at a different age group to mine. When I go on to their Facebook, it is very clearly not aimed at my age group. I am coming up on 50, and I have given myself a 50th birthday present in that losing two stone makes me feel fantastic, and getting back to maybe playing football again is one of the goals I have got.
When I go on to The Protein Works Instagram and Facebook, it is very heavily guided or pushed towards young people. Fine, I understand that. Literally this product is mainly aimed at people who are working out, and one of the ways I have lost weight has been using weights rather than cardio. I have literally done zero cardio throughout the last six to nine months.
They say that when you come out of lockdown you are going to be a chunk, a hunk or a drunk. I am not exactly a hunk, but I am not a chunk, so I have managed to do what I wanted to do. Within their Facebook and Insta though, it is very heavily populated with very fit people, and I think it is something that all of us can use.
What is my advertising tip for buying from them?
Create an account, go to the checkout and then stop, because their remarketing will make you an offer in the following days. As somebody who runs lots of ads online for businesses, they might not like me saying this, but if you go on to their pages, go on to the website, enter your details, create an account, go to the checkout and then stop at that point, here is what happens.
You will get made an offer in the following days. The Protein Works are incredibly good at their remarketing, so you will get adverts coming up, you will get offers made to you, and often you can get something like a 50% discount off your first order to give it a try.
There are loads of discounts available anyway, so jump on the site. I even tried the vegan version of the milkshakes and I thought, oh, this is not going to be great, but I tell you what, any of these products mixed with milk in The Protein Works shaker tastes like a proper milkshake. Fantastic. So yes, give it a try. I highly recommend The Protein Works.
Where next?
The library holds every video we have published. The AEO pages explain the method behind them, what it costs and what the evidence actually supports.