Advertising and targeting
What Does a YouTube Ads Agency Actually Do? (Archive, 2020)
We place highly targeted video ads in front of your audience on YouTube, in front of competitors' videos, influencers' videos and relevant customer viewed videos, and you do not pay a penny until somebody has watched more than 29 seconds.
Last updated 31 August 2026
Running time 2:47Watch it
What does this video cover?
- 01YouTube advertising is something a lot of people are still not taking advantage of, and the reason to use it is the targeting combined with the fact that it does not cost a penny to get in front of your audience.
- 02You can place video ads in front of your competitors' videos, influencers' videos and relevant customer viewed videos without paying anything.
- 03You only pay once somebody has watched more than 29 seconds, and the people who watch that far are the ones who are really interested in what you have to say.
- 04We have seen clients get hundreds of thousands of views for a penny a view, and in some cases millions of views.
- 05More importantly, that is turning into new customers, and the cost is far more affordable than many other digital channels.
- 06YouTube lets you target customers at the right time in the right place, when they are interested in your product, service or brand, so there is intent there.
- 07Having worked on a lot of TV before, my view is that YouTube simply blows traditional TV out of the water.
Full transcript
Why should a business be advertising on YouTube?
Because the targeting is amazing and it does not cost you a single penny to get in front of your audience. Are you a business or a brand that is looking to drive sales, get new customers and grow your business? Well, of course you are.
There is something really big happening in marketing and advertising at the moment, and it is something that many people are not really taking advantage of. That is YouTube advertising.
How can you advertise on YouTube without paying anything?
Because you do not pay a single penny for the first 29 seconds of your video. Did you know that with YouTube you can place highly targeted video ads in front of your competitors' videos, influencers' videos and relevant customer viewed videos, and not pay a single penny? I know, it is mad.
You only pay once they have watched more than 29 seconds. And when they do watch more, hey, they are the ones who are really interested in what you have to say. It is a no-brainer.
What results does that produce?
Hundreds of thousands of views for literally a penny a view, and in some cases millions of views. We have seen amazing results for clients. More importantly, this is turning into new customers for our clients, and the cost is far more affordable than many other digital channels.
The great thing about YouTube advertising is that it allows you to target your customers exactly at the right time in the right place, when they are interested in your product, service or brand. So there is intent there.
From my perspective it simply blows traditional TV out of the water, and I have worked on a lot of TV stuff before. YouTube at the moment is simply fantastic. If you would like more information on how we can help grow your business and your brand and get in front of the right people, please do get in touch.
Where next?
The library holds every video we have published. The AEO pages explain the method behind them, what it costs and what the evidence actually supports.