Advertising and targeting
Which Online Advertising Platform Should a Business Use?
YouTube is a strong platform for a business to advertise on because it is not one-dimensional: it is the second biggest search engine in the world, so people arrive there with an intent and an interest rather than purely for entertainment.
Last updated 31 August 2026
Running time 1:07Watch it
What does this video cover?
- 01One of the reasons YouTube is such a great platform to advertise on is that it is not one-dimensional. There are lots of facets to it.
- 02A lot of people do not realise that YouTube is the second biggest search engine in the world.
- 03People go to YouTube to find things out in a video format, to be educated about something and to find information.
- 04YouTube is entertainment based and educational at the same time.
- 05That search intent gives YouTube a real edge over TV, because TV is one-dimensional and is pure entertainment.
- 06When you are considering online advertising platforms, do not think in a siloed, narrow way.
Full transcript
One of the reasons YouTube is such a great platform to advertise on is that it is not one-dimensional. There are lots of facets to it, and what a lot of people do not realise is that it is the second biggest search engine in the world. People are actually going to YouTube to find things out in a video format, to be educated about something, to find out some information. So whilst it is also entertainment based, it is also educational.
The fact that people are going there to search for something, with an intent and with an interest, means it has actually got a real edge over TV, because TV is just one-dimensional. It is pure entertainment. So there is clearly an advantage there in terms of getting in front of the right audience, because they are going there for a really good reason. When considering online advertising platforms, or any advertising platform, make sure you do not think in just a siloed, narrow way. YouTube has got so many dimensions to it and so many advantages for you as an advertiser.
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