Interviews and one offs
Are 360 Degree Videos Worth Making?
360 degree videos have been found to elicit a higher emotional engagement than normal videos, because they let the viewer experience a product or service before they buy it.
Last updated 31 August 2026
Running time 1:27Watch it
What does this video cover?
- 01Since the rise of social media and smartphones there has been a continual shift in the type of content people consume.
- 02One of the main driving points for that shift is that people want immersive content: they want to be taken on a journey, they want an experience, they want a story.
- 03360 degree videos allow the viewer to see every angle of the video by tilting and turning their phone or tablet.
- 04They have actually been found to elicit a higher emotional engagement than normal videos.
- 05That is probably because they allow the consumer to be invested in the product or service and to experience it before they buy.
- 06360 degree videos have had mixed opinions.
Full transcript
Hi, it is Katie from s.media, and today I want to talk to you about 360 degree videos. In a previous video I mentioned that since the rise of social media and smartphones there has been a continual shift in the type of content consumed. One of the main driving points for this shift is that people want immersive content. They want to be taken on a journey, they want an experience in their content, they basically want a story. What better way to do this than through 360 degree videos?
For those of you who do not know, 360 degree videos allow the viewer to see every angle of the video by tilting and turning their phone or tablet. For brands, 360 degree videos are perfect. They have actually been found to elicit a higher emotional engagement than normal videos, and this is probably because they allow the consumer to be invested in the product or service. They get to experience it before they buy. 360 degree videos have had mixed opinions, and I would love to know your opinion down in the comments below.
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