Search, SEO and ranking
Is YouTube a Search Engine?
YouTube is worth advertising on because it functions as the second largest search engine in the world, right behind Google, which owns it, and it lets brands make affordable ads that reach a lot of people for very little cost.
Last updated 31 August 2026
Running time 1:33Watch it
What does this video cover?
- 01Advertising yourself is the best way to make sales, whether that is through TV, a newspaper, a magazine, social media or platforms like Facebook.
- 02YouTube stands out because it is the second largest search engine in the world, right after Google, which owns it.
- 03YouTube is also the fourth most watched channel, behind the BBC, ITV and Netflix.
- 04YouTube ads can be affordable and can reach a lot of people for very little cost.
- 05Further statistics are available on the s.media website for anyone who wants to look deeper.
Full transcript
Do you want to make sales? As a brand and a business you should be saying yes, and the best way to do that is by advertising yourself. There are many ways to do it, a TV campaign, an advert in a newspaper or magazine, posting across social media, running Facebook campaigns, but the one worth talking about here is YouTube. It is fantastic because it is the second largest search engine in the world, right after Google, and Google owns YouTube. It is also the fourth most watched channel, after the BBC, ITV and Netflix, which are pretty big platforms and channels to be following.
YouTube is great because you can make affordable ads and reach a lot of people for very little cost, and there is a load of statistics on the s.media website for anyone who wants to check those out. Definitely worth considering YouTube, it is brilliant, we rave about it here at s.media, and if you have any questions, feel free to drop a message or a comment.
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